Designing clarity: Empowering businesses in a remote-first world
Workwize, known for its all-encompassing solution to managing remote work compliance, was growing rapidly but needed a cohesive digital presence that aligned with its forward-thinking vision. Each feature—compliance tracking, equipment management, global coverage—had its unique strength, but the brand needed a unified platform to tell its story.
Our role was to dive deep into Workwize’s ecosystem, to craft a digital experience that reflects the simplicity and power of their solution, all while keeping the user’s journey at the forefront.
Consistency across channels: Bringing the Workwize brand to life
Ensuring brand cohesion was key in the implementation of Workwize’s identity across all touchpoints. From the website to email communications and beyond, our goal was to present a unified voice and visual style that resonated with their global audience. Every element, from typography to color schemes, was carefully considered to maintain consistency and reinforce the brand’s message of simplicity and trust.
We extended this consistency into every communication channel—email templates, presentations, social media graphics, and even internal documentation. This holistic approach not only built a strong visual identity but also created a recognizable, cohesive experience for all users. By maintaining these standards across all platforms, we ensured that Workwize’s brand presence felt seamless, professional, and highly impactful, no matter where or how customers engaged with it.
Streamlining the path to remote compliance
We delved deep into the user journey, mapping every step a remote team manager might take. We reimagined how users would navigate Workwize’s powerful suite of tools, ensuring every interaction felt intuitive. Whether users needed a quick snapshot of compliance or a detailed breakdown of policies, the flow had to be seamless.
Our focus was to create a user journey that was second nature, reducing complexity and removing friction at every turn. Wireframes became our foundational tools, translating Workwize’s technical aspects into a structure that was both accessible and clear. These wireframes laid the groundwork for UI designers and developers to collaborate closely, ensuring the final product was aligned with our vision: a vibrant, user-centered interface that balances clarity and depth.
Complementing the brand through cohesive user interface
Our mission for the UI was to seamlessly integrate Workwize’s brand across every customer interaction point, beginning with collaborative sessions between the UI, UX, and branding teams. We started by developing detailed mockups that laid the foundation for the website's design direction.
As the design concepts evolved, the role of UI became essential in shaping an interface that met both client expectations and functional requirements. Through regular iterations and team syncs, we fine-tuned a UI that felt intuitive for users while embodying the essence of the Workwize brand at every touchpoint.
Bringing simplicity to the platform through product visuals
Visuals were at the heart of our redesign for the Workwize website; they played a crucial role in shaping the user experience. Our goal was to translate the complexities of remote work compliance into visuals that Workwize customers could easily understand and navigate.
We crafted a cohesive set of visuals that distilled each feature—compliance tracking, equipment management, and global coverage—into an engaging and approachable format. This method not only enhanced the overall aesthetic of the platform but also became an essential tool for simplifying the intricacies of Workwize’s offering, ensuring users could effortlessly grasp its full capabilities.
Andre Stoorvogel / Head of Brand Marketing, Workwize
"Outcraft developed our brand and website closely aligned with our ideal customer profile, leading to a substantial increase in our website traffic and demo requests. They maintained stellar communication and met all deadlines. Outcraft ensured very fast response times using Slack, even outside office hours."
